“Attitudes are nothing more than habits of thought.”


-John Maxwell

Attitudes Affect Behavior

We believe that a positive mindset fuels success, so much so that we created ‘Be Golden, Be You,” - our own UNBrokerage framework of attitudes and behaviors to shape our every day. Be Golden, Be You weaves together our principles of growth, ownership and equality with the belief that love is the number ONE Golden Rule.
The ‘Be Golden, Be You,’ framework - ONE more way we’ve become a more modern, lifestyle and progressive real estate brand.

GROW

Growth Mindset

  • Focus on Continuous Learning and Development
  • Embraces Feedback
  • Functional Skills
  • Emotional Intelligence

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OWN

Ownership Mentality

  • A Mentality of Accountability, Stewardship, and Dependability
  • Initiative
  • Steward of the Brand

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LOVE

Leading With Kindness

  • Providing a Level of Service that Makes EveryONE Feel Special
  • Empathetic
  • Hospitable Service
  • Respectful

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DETERMINED

Daily Determination

  • Concentrating on the Strategic Actions Necessary to be Successful
  • Intelligent Risk-Taking
  • Strategic
  • Judgement

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EQUALITY

Express Your Mindset

  • Know that Collaboration is Greater than Competition
  • Encourage Inclusivity
  • Be an Effective Team Player
  • Express Individual Creativity & Strengths

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NOW

Act With Urgency

  • Be Fully Present in Your Interactions
  • Attitude is Everything
  • Be Adaptable & Flexible

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