
“Attitudes are nothing more than habits of thought.”
-John Maxwell
Attitudes Affect Behavior
We believe that a positive mindset fuels success, so much so that we created ‘Be Golden, Be You,” - our own UNBrokerage framework of attitudes and behaviors to shape our every day. Be Golden, Be You weaves together our principles of growth, ownership and equality with the belief that love is the number ONE Golden Rule.
The ‘Be Golden, Be You,’ framework - ONE more way we’ve become a more modern, lifestyle and progressive real estate brand.


GROW
Growth Mindset
- Focus on Continuous Learning and Development
- Embraces Feedback
- Functional Skills
- Emotional Intelligence
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OWN
Ownership Mentality
- A Mentality of Accountability, Stewardship, and Dependability
- Initiative
- Steward of the Brand
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LOVE
Leading With Kindness
- Providing a Level of Service that Makes EveryONE Feel Special
- Empathetic
- Hospitable Service
- Respectful
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DETERMINED
Daily Determination
- Concentrating on the Strategic Actions Necessary to be Successful
- Intelligent Risk-Taking
- Strategic
- Judgement
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EQUALITY
Express Your Mindset
- Know that Collaboration is Greater than Competition
- Encourage Inclusivity
- Be an Effective Team Player
- Express Individual Creativity & Strengths
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NOW
Act With Urgency
- Be Fully Present in Your Interactions
- Attitude is Everything
- Be Adaptable & Flexible